What Makes an Effective Contest?

With an enhanced contest landing page complete with social share alternatives, incentive entries, and a referral feature you might think that you’ve made the most of the number of individuals who will join your contest right?

Well, you’d be wrong! There’s an additional tool that can aid raise the number of people entering your contest: a popup.

Popups can be caused based upon:

Loading a page
A user attempting to departure
Quantity of time on the web page
Computer mouse hovers or web page interactions

Contests that use popups as an alternating method for entry are able to get even extra participation compared to having a solitary entrance form alone.

Email Automation
One of the most successful competitions makes use of email advertising and marketing by automating follow-up emails that supply pertinent material as well as deals. Generally, 1 or 2 e-mails functions best, and also can be anything from:

Follow up offers
Notifications of upcoming sales
New upcoming competitions
A special discount coupon or price cut code
Access to a cost-free product
Have a look at an example email automated to send out after a social contest. After a customer enters they are instantly sent a web link to download a cost-free book.

Giving competition individuals useful associated content through email is a great way of supporting them further down your marketing funnel.

There are a lot of parts that make up a successful competition. Each plays its very own one-of-a-kind duty but integrated they can aid to create a successful competition.

Those elements are:

The layout as well as usability of the competition web page
Where it’s hosted
Attributes to enhance involvement
Contest follow-up e-mails
It is necessary, to begin with, a plan of action that takes into account all of these choices, integrated with a succeeding lead nurturing technique for turning new introduce sales.